REAL ESTATE MARKETING….. ”The Times They are A-Changin”
Did full page color ads in the Robb Report ever sell a house in Sarasota? After 27 years in the real estate business and always doing whatever it takes to market and sell our listings, I’m not sure I can answer “yes” to that question.
There was a time when our coveted customers would leisurely flip through a magazine, jot down our phone number and maybe call us, but, not now. Our phones no longer ring with someone on the other line inquiring about a home that he saw on Page 57. Now, we get an e-mail.
Today, that same coveted customer will go on-line where he/she can get in-depth knowledge of the neighborhood, take a virtual tour of the home, check the comps and then, e-mail us “armed and ready” for the one-on-one interaction.
If print advertising is no longer bringing the same results that it once did; then, we as an industry, as a company and we as individual agents need to make some changes. So, Michael Saunders & Company and Paulene and I are tweaking our ways and adapting our marketing strategies to reach today’s customer.
Yes, we will continue promoting our properties in print but we are expanding our on-line presence in order to reach the world-wide attention that our properties deserve.
And, please don’t forget we are only a phone call away…or better yet, e-mail us, text us, read our Blogs, Friend us on Facebook, Tweet us, or get Linked-In with us!