lovable italiana Tag


Fila Sportswear chooses Siesta Key home

13 May 2010 Posted by Marcia Salkin in Luxury Home, Waterfront Homes

Looking for an Island “get-away” home for an upcoming catalog, two of Italy’s best known brands Fila and Lovable Italiana selected our listing at 4712 Higel Avenue as the perfect backdrop to showcase their clothing.  

For two days, Siesta Key was home to  models, photographers and designers from two  of Italy’s best known brands,  Fila is Italy’s largest sportswear manufacturing company and  9 out of 10 Italian women instantly recognize the Lovable brand of lingerie, sleepwear, swimwear and beachwear.   For the past 10 years, they have been shooting photography for their catalogs and marketing initiatives in Cape Town, South Africa and now under the auspices of world known photographer, Giavanni Lunardi, their catalogs will now be set in beautiful Sarasota.

Poised on a lush, tropical double-sided waterfront lot, 4712 Higel Avenue is the perfect example of a Florida/Caribbean lifestyle home.  With stone floors and great interior space, this light-filled 4 bedroom  home has marvelous balconies, gorgeous pool area and guest cottage.